"A special treat for a special occasion" - This is how Houbi Ichigo, 宝美いちご ("Houbi" meaning "rewards", "Ichigo" meaning "strawberries" in Japanese) was created by a food enthusiast and an organic farm producer in Saitama, Japan. Our job was to create a logo that represents these specific strawberries. Houbi Ichigo strawberries are grown in a traditional manner and are ripened only by the natural light and the warmth of the sun. Each strawberry is grown with so much love and care that we chose the primary image of the logo to be the bright red strawberry. The kanji “宝” in the name means “treasure”, so we wanted the strawberry to be displayed like the shining jewel. We played with the dot in the kanji of 宝 and used this shape as the strawberry seeds.
Photography-Product: Little Farmers
Photography-Product: Little Farmers
