"Anonymous/Anonymouz" is a Japan based singer songwriter. As the name suggests, the seventeen year old artist made her debut without revealing her identity, except for her gender and age. This is because she wishes to make her first impression with her voice and not with her appearance. As she embarked on her career, we were tasked with the creation of the artist's branding and art direction of her YouTube channel. The challenge was to show that there is an actual person behind the screen, making authentic music for the world despite her audience not being able to see who she really was. To overcome that, we wanted to bring analogue touches to her videos by using scanned handwriting and retro faded colours.
